Formål was approached by one of our favourite stores, Heal’s, and invited to submit its Kings Avenue scheme for consideration to be used as a case study for the new section of the trade website.  The aim of these case studies is to offer customers inspiration on how to use Heal’s products within their own projects.

After submitting some photos of the scheme, we were delighted to hear that our home had been chosen to be photographed with the chance of the photos being used on the Heal’s website.

Heal’s in-house photographers, Victoria and Pip, arrived to shoot the house on a particularly average September afternoon, but were able to bring the place to life through the camera lens.  We were so impressed with the results that the shots can now be seen adorning our own website.

Thankfully we were not the only ones blown away by the shots. We are happy to say that the project is now available to view on the Heal’s website with our particular favourite photograph of the Cohen pendant light arrangement taking centre stage on the Trade homepage.

The quality and variety of the furniture and homeware products in Heal’s mean that it is always one of the first stops when it comes to shopping for special pieces to use in our schemes.  Of particular interest to us for our house at Kings Avenue was the extensive choice of mid-century designs that perfectly complimented the Scandinavian feel of the property.  They not only have all of the classic pieces from Jacobsen, Nelson, Eames etc., but also more affordable mid-century inspired pieces within their own range.

Form and function are central to the Formål product and Heal’s is a company that is synonymous with design.  It is for this reason that we go back to them again and again.

If you would like to see the project on the Heal’s website then please visit Heal’s Trade.